Najjar 1996: evidence that interactive multimedia information helps people learn.
Multimedia is most effective when
- it encourages dual-coding of information
- when the media support one another
- when the media are presented to learners with low prior knowledge or aptitude in the domain being learned
Uden, L., & Campion, R. (2000). Integrating modality theory in educational multimedia design. Retrieved from http://www.ascilite.org.au/conferences/coffs00/papers/lorna_uden.pdf